Twitter has been out for some time now and people seem to use it more and more each day. It is a fun way to connect with everything new related to your own interests.
As a Twitter and Facebook user, I see that Twitter has more appeal on people that prefer good, quality and interesting content. When tweeting make sure your tweets are short and to the point. Users engage better with these types of tweets and also relate to them as being more concise. Make sure you do not use more than 70 to 100 characters, despite having the possibility to use more.
As a marketer for your own company or for any company you may be working, visual content on social media is very important. If you did not learn this the hard way, it is perfect; but if you did learn this the hard way, make sure you do not make the same mistakes again. Visual content, including graphics, should represent over one third of the total of your marketing budget. Once this happens you will see how your business starts to grow faster than before.
Twitter Images sizes for 2018
Let us start with the basics. Any visual on Twitter, starting with the profile or cover photo should follow some guidelines. In 2018 the sizes for the images one uses on Twitter are:
- For the cover photo one should use a good quality image that has 1500*500 pixels. Make sure the cover photo represents you and your brand.
- The Twitter profile image, that can be a logo or whatever you may choose, should look good in its 200*200 pixels available format.
- Twitter is all about images. You will see this in time when your Twitter account begins to grow. This is why, on Twitter a shared image can have a minimum of 440 * 220 pixels and range up to 1024 * 512 pixels.
- While the above is for a photo sharing, you also have the possibility to share a link. That link will of course come with a photo attached. That photo should have 520 * 254 pixels.
- What is a new addition to Twitter are the collages. At first they could only be made on your mobile device, and sincerely I do not know how many of the marketers actually stayed on their mobile devices to create Twitter collages. Anyhow, Twitter has made it easier these days, and we can create collages from our desktop devices as well. These collages range from 2 to 3 photos and 4 to 5 photos. Make sure you upload your photos in the way you want Twitter to post the collage. The larger image on the left will have 277*277 pixels in preview, while the other images on the right will have 277 * 137 pixels.
Do’s and dont’s for Twitter images
Is it just me or people have become peakier lately?
I guess social media has done this to us all but this is it. Now we only have to comply and make sure we get the best out of our posts on Twitter especially. Great image tweets will catch the eye. Let’s see below what makes and what does not make a great tweet.
- Make sure the images you use are not cold. They have to mean something and say something. Not just fill in the image gap that you have in your tweet.
- Just as the content you write, try and post as many original images as possible. You can even include your company’s employees if that is an appealing thought to you
- To make your Twitter page more professional, you can even create templates that you can use when creating a visual tweet. This will give your branding consistency. You can include subtle images of your branding in those templates, as well.
- Add a picture of the author to the tweet. This will add a human element that people engage to.
- If you do not have a product that is worth putting a picture up of, think out of the box and replace that product with something that relates to it. You can even add GIF’s and/or people using the product. Apart from being appealing, the visuals will also be unique.
- This brings us to our next no no – try to avoid stock images. An original image means more and brings more engagements than a stock one could ever. Take a risk and plunge into the photo making and stay as true as possible. This is what branding is all about.
- While staying true, make sure your photos are not busier than they are supposed to be. An overcrowded photo says nothing to its viewer as he does not know what to look at and where to focus his attention to. Make the twitter image easy on the eye. A glance lasting for a second, should be enough to make your image stand out and make the viewer understand what it is all about.
- A trick you can use is the combination of images with words. Include text in the image and this will add a bit more substance to the image. The context will therefore be created by the words inserted in the image. Try this for a change and see the outcome.
- While using GIF’s on an often basis is not an option, using them from time to time, will get things moving literally and more than that. They will stand out on the Twitter static page and the play button just invites visitors to click it. Relate the GIF to a context and to what you want to showcase, and here you have it – the engagement you’ve been looking for.
- There are some images that just click with people – these are known as image clichés. Choose between those clichés that relate to your content and use them. Make sure you do not overuse them as original content is more appreciated and welcomed.
- Keep up with sharing interesting posts. Surprising your followers will keep them engaged and click on your post for sure. If you switch things up from time to time, this is when your followers will notice and get engaged.
- Writing the tweet is not enough. Make sure you know who your followers are, pay attention to their hobbies, their likes and post whatever enters in these categories. Understanding the audience is an important part of the social media engagement.
- Use images on tweets to add value, not to take value. Make sure the image illustrates what the tweet is all about. Find the right image for your tweet and it will make it worth your time.
- While we can post without images as well, an image with the right words attached to it, is worth 1,000 clicks. Makes sure you remember this next time you comprise your next tweet.
Have fun tweeting!